How to Start Marketing in a Digital Age
A professor asked two of his students to share their opinions with him about the power of the internet. Kate responded by saying that the internet has the potential to create value in less time than the traditional industries. Then Matt responded by saying that the internet is a transition of the traditional ways of doing things to a new way of doing things.
The professor concluded by saying that the internet is an economic revolution. It has changed things and people. But how do you harness the benefits of this technology called internet? That is the meat of this article.
What is Digital age?
According to Cambridge Dictionary digital age is the present time, in which many things are done by computer and large amounts of information are available because of computer technology. In other words it is also known as the information age.
What is digital marketing
According to the Journal of Marketing Channels digital marketing is the marketing of products or services using digital technologies on the Internet, through mobile phone Apps, display advertising, and any other digital mediums. Digital marketing channels are systems based on the Internet that can create, accelerate, and transmit product value from producer to a consumer terminal, through digital networks.
Progress Ibrahim definition of Digital Marketing
Progress Ibrahim defines digital marketing as the processes that involves marketing virtual products to virtual people using virtual technologies in a virtual age.
While the digital age is a virtual age, an age where everything is automated and the headquarters of the world is now on the internet.
Five Basic skills to start marketing in a digital age;
- Smartphone Operating skill:
Your smartphone is one of the tools developed to help you have frequent access to the virtual world. In order to enjoy the virtual world you must know how to effectively use the smartphone. You may be using android smartphones, iPhone, Samsung or other brands. The smartphones work the same despite having different operating systems.
Be familiar with how to use your phone to do digital related tasks. For example, how to snap with the smartphone, how to subscribe the phone, how to send access the internet etc.
- Digital Technologies Skill:
We have digital technologies which are developed to enable you to explore the digital world. They include Apps, Website and other digital platforms. Some of the Apps that should be in your smartphone in order to explore the internet are; browsers (chrome, firefox etc), social media apps (facebook, twitter, whatsapp, linkedin, Instagram etc), functions specific app like App for word document, Apps for ride hailing.
- Content Creation Skills:
Contents are means of communicating to the internet audience. This is very important in the social media platform usage. The social media platform thrive by the activities of their users You will be a consumer only unless you start creating valuable contents on social media platforms.
Learning how to contribute your thoughts, information etc to the internet is called content creating skills. Create a content today on Facebook and share it here.
- Communication Skill:
How do you communicate to people in the physical world? This is the same approach you should apply on the internet. You need to master the art of communication so that you will be able to have influence and followers. To have fans, followers, then you must have the right message that is communicated well.
- Networking Skills:
Networking is simply making important friends through your engagement on the internet. With the aid of social media I have networked with great entrepreneurs, partners and tribes that i have not met physically. When you have value to add to their lives, then it will be easy to network.
In conclusion, the internet is a lever that entrepreneurs and everybody should leverage profitably.
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