The Star Experience Model: How to Develop an Irresistible Product
Can I develop a successful product without much marketing? Every business faces market penetration and product development challenges at some stages of the business-including yours. Have you ever been in this condition before?
Some business witness return inward. Has your business ever face a situation whereby customers return your product and ask for a refund? I know you've been thinking that marketing determines the sales and revenue of a business. The fact is that product go along way in determining marketing success too. If your product is super good then you'll do less of marketing and customers will do more of the marketing for you.
The answer to the above question is you cannot develop a product without marketing but you can develop a product with less marketing from your company. The two essential components of a business is product and marketing. In fact, marketing is more important than a product because product will only be useful when there is a market for it. It is marketing that will create a demand for the product. Hence, a product without a market has zero dollar value.
The essence of this article is to show you how possible it is to develop a product that will succeed massively with less marketing from you. I will show you through a concept from this epic book "3S Rules" called 'the Star Experience model.'
Image credit: Forbes
The Star Experience Model
The star experience model has two components which include;
- The Product Development component
- The Marketing Effect component.
The star experience model is a product development model that helps a company develop a product in such a way that the product becomes super good that the clients and consumers will start to market it for the company without being asked to do so. The model contains product upgrades in degrees which is represented by number of stars.
Consider product like Watsapp, Google Search and iPhone, they have the feature of self marketing. for instance, I told a potential business partner I met on Facebook to chat me up on Whatsapp.
Product development starts from the day the company releases a beta version or an MVP version of the product.
lets see how the model works with the following star experiences;
- Star 1 Experience : This is when the product is newly released into the market. It may have just one unique value that it creates. For instance, when mobile phone was first produced it was probably just for calling.
- Star 2 Experience: This is an upgrade of the product that has higher value than the star one version. From the mobile phone example above, the phone now has a new feature called messaging. so, calling and messaging is the new feature of the product.
Image credit: ipw atchdog.com
- Star 3 Experience: This is an upgrade of the product that has higher value than the star two version. In the mobile phone example above, the phone has music playing as an additional feature. so, the star three experience has calling, messaging and music playing values.
- Star 4 Experience: This is an upgrade of the product that has higher value than the star three version. The star four of the phone has a new feature which is camera. So, the star four product has calling, messaging, music and camera values.
- Star 5 Experience: This is an upgrade of the product that has higher value than the star four version.This experience has a new feature which is internet surfing capacity. So, the star five has the following values, call, message, music, camera and internet surfing feature.
- Star 6 Experience: This is an upgrade of the product that has higher value than the star five version. This experience has a new feature as an upgrade of the product, which is ability to whatsapp and facebook. So, the new phone has this values; call, message, music, camera, internet and social media features.
- Star 7 Experience: This is an upgrade of the product that has higher value than the star six version. This experience has a new feature which is screen touch value. The phone has these features at this stage: call, message, music, camera, internet feature, social media and screen touch feature.
- Star 8 Experience: This is an upgrade of the product that has higher value than the star seven version. This version has a new value which is fingerprint technology. you can lock your smartphone with your unique biometrix and it will be securely secured. The new version has these features; call, message, music, camera, internet feature, social media, screen touch feature and fingerprint feature.
Image credit: CNet
- Star 9 Experience : This is an upgrade of the product that has higher value than the star eight version. The star 9 version has a new feature which is dual sim and dual battery. the new phone has the following features, call, message, music, camera, internet feature, social media screen, touch feature, fingerprint feature and dual sim & battery.
The star experience continues until when you get to the level where the product become super that the customer now market it to other people via word of mouth and recommendations. The example used above is a clear example of the iphone product and the Sasai Super App. This can be applied to any product, you just need to study the model and adopt it to fit your needs
The Star Experience Model Questions
In 3S Rules, Brian Chesky said he usually asks his client two feedback questions to develop new experiences for them. Bill Gates said be happy when you receive bad news from clients or customers because it will help you to develop your product.
The two questions that airbnb founders usually ask their guest are;
- What can airbnb do to surprise you?
- What can we do not to make this better but to make you to tell everyone about airbnb?
You can apply the same feedback questions to mine great information from customers to develop your product. The customers are the ones that will tell you what they actually need and not you telling them what they actually need.
That is how fantastic and valuable the epic book '3S Rules' is. I just share this article from the 3S Rules book. you can order your copy via any of the following platforms:
kindly drop your comment below as we discuss this interesting and valuable topic of product development. Subscribe to the newsletter to receive weekly business transforming articles and newsletters.
The Business Models of Billion Dollar Worth Entrepreneurs
Have you ever wondered what makes some business start-ups to succeed and become global giants
while others fail?
With 3S Rules you will learn from global icons who founded companies such as Amazon, Microsoft, Lyft, Apple, Alibaba and many others on how they discovered their business ideas.
3S Rules will give you a first hand founder mindset on how to build your billion dollar startup idea.